End Wasted Spend on
YouTube Ads
Through millions in partner spend, we have compiled the largest collection of YouTube Ad Exclusions... Ever! You can sync the lists directly to your account.
These free Exclusion Lists will help save thousands in wasted advertising spend on YouTube. With over 70,000 Exclusions, it includes:
✅ Kids Channels
✅ Spam Channels
✅ View Farm Channels
✅ Foreign Channels
✅ Apps and App Categories
Exclude Invalid YouTube Ad Channels to protect your budget and improve campaign data hygiene. It is 100% free. Just enter your email below.
FAQs
To get the exclusion list, enter your email address in the provided field, and you will receive access to the list. We follow a strict privacy policy and will never spam your email, nor will we subscribe you to lists.
You will receive an email with the google sheet link:
From there, make a copy of each Sheet (Tab) for yourself or your team and then sync each list individually to your Google Ads account.
Go to Tools > Exclusion Lists > Placement Exclusion Lists > Select Google Sheets as the Source > Share the Sheet with the User Address in Yellow
(the image below shows where to access that).
The list includes over 70,000 exclusions, encompassing a variety of channels and categories.
The lists are also in a Google Sheet which can be easily synced within your Google Ads account.
No manual updating, just copy the list, and sync following the native Google Sheets integration.
We outline that setup in the email and in the toggle section above.
The exclusions include:
Kids Channels, Spam Channels, View Farm Channels, Foreign Channels. Plus, Apps and App Categories. Through our experience we have seen these to be the largest contributors to wasted spend on YouTube Advertising.
By using the exclusion list, you can protect your budget from being spent on invalid YouTube Ad traffic, improve campaign data hygiene, and ultimately enhance the efficiency and effectiveness of your advertising efforts.
Yes, the exclusion list is 100% free. You simply need to enter your email to access it.
No... we're not here to spam or use that email for anything else. You are not subbed to a newsletter, a marketing list, nothing. We're keen on protecting everyone's inbox.
The exclusion list was compiled through millions in partner spend, resulting in the largest collection of YouTube Ad Exclusions ever created. It's now yours for free. Why? We want everyone to win and spread awareness at how effective YouTube Advertising can be (when you do the little things correctly -- like add proper exclusions).
This exclusion list has been developed through extensive research and spending, ensuring it covers a comprehensive range of invalid traffic sources, making it a reliable resource for advertisers.
We have been running YouTube Advertising for leading E-commerce and CPG brands for over 6 years now and if it's something our partners trust us to use.
Now... Come on! You know we can't go guaranteeing anything.
While using the exclusion list can significantly reduce wasted spend and improve data hygiene, it is one part of a broader strategy needed for successful ad campaigns.
Optimal performance also depends on other factors such as ad quality, targeting, and bidding strategies. We are confident, and have seen through our own experience and tests, that this can significantly decrease wasted ad spend.
The provided exclusion lists are extensive and designed to cover common invalid traffic sources. However, you can supplement it with your own exclusions based on your campaign data and specific requirements.
You might also be a brand with a product that doesn't want to exclude Kids Channels. Simply don't apply that list. We understand not every list fits every brand. Use accordingly.