The Situation:
A company dedicated to creating compostable, plant-based tableware as a sustainable alternative to disposable plastic products.
Founded in 2010 and headquartered in Los Angeles, the brand faced the challenge of expanding its market reach and increasing awareness while staying true to its mission of sustainability.
They needed a partner to help scale its business profitably, boost e-commerce performance, enhance customer engagement, and launch retail sales in Costco stores across the United States.
Founded in 2010 and headquartered in Los Angeles, the brand faced the challenge of expanding its market reach and increasing awareness while staying true to its mission of sustainability.
They needed a partner to help scale its business profitably, boost e-commerce performance, enhance customer engagement, and launch retail sales in Costco stores across the United States.
The Solution:
To tackle the partners challenges, we implemented a targeted approach focusing on sustainability-driven marketing and frictionless commerce enhancements.
Recognizing the growing consumer demand for eco-friendly products, we crafted a narrative that emphasized their commitment to environmental responsibility and the superior quality of their compostable every day items for your home.
Our strategy began with an in-depth market analysis to identify key customer segments that value sustainability. We developed a framework that helped build customized messaging and creatives that resonated with these segments, highlighting the environmental benefits of using their unique, category defining products.
This narrative was woven into all our advertising efforts to create a consistent and compelling brand story. We launched across Meta, Google, and YouTube.
These campaigns were designed to drive both brand awareness and conversions by showcasing value propositions. High-impact video ads on YouTube demonstrated the real-world benefits of switching to compostable tableware, while targeted social ads engaged eco-conscious consumers throughout the funnel we created.
In the begining, we knew that we needed to leverage the ultimate growth formua:
Branding (value creation) + Marketing (value capture).
This led to the creation of a Founder Video following our 7 Step YouTube Video Ad framework (you can see that here).
That video pushed us into the world of massive category and product awareness, allowing us to then educate consumers throughout the funnel.
We didn’t stop there though. We introduced connected retail solutions to integrate their online and offline presence as the brand launched into Costco stores around the United States. Making it easier for customers to find and purchase, all while tracking success back to our ads.
Overall, we helped position them to drive more efficiency and growth on high-volume channels, which helped to bring costs down. Ultimately creating an advantage over competitors.
All efforts led to a feature as one of Fast Company's Most Innovative Companies (sharing that recognition with NASA and OpenAI) and a succesful funding round (Series A) for $redactedM
Recognizing the growing consumer demand for eco-friendly products, we crafted a narrative that emphasized their commitment to environmental responsibility and the superior quality of their compostable every day items for your home.
Our strategy began with an in-depth market analysis to identify key customer segments that value sustainability. We developed a framework that helped build customized messaging and creatives that resonated with these segments, highlighting the environmental benefits of using their unique, category defining products.
This narrative was woven into all our advertising efforts to create a consistent and compelling brand story. We launched across Meta, Google, and YouTube.
These campaigns were designed to drive both brand awareness and conversions by showcasing value propositions. High-impact video ads on YouTube demonstrated the real-world benefits of switching to compostable tableware, while targeted social ads engaged eco-conscious consumers throughout the funnel we created.
In the begining, we knew that we needed to leverage the ultimate growth formua:
Branding (value creation) + Marketing (value capture).
This led to the creation of a Founder Video following our 7 Step YouTube Video Ad framework (you can see that here).
That video pushed us into the world of massive category and product awareness, allowing us to then educate consumers throughout the funnel.
We didn’t stop there though. We introduced connected retail solutions to integrate their online and offline presence as the brand launched into Costco stores around the United States. Making it easier for customers to find and purchase, all while tracking success back to our ads.
Overall, we helped position them to drive more efficiency and growth on high-volume channels, which helped to bring costs down. Ultimately creating an advantage over competitors.
All efforts led to a feature as one of Fast Company's Most Innovative Companies (sharing that recognition with NASA and OpenAI) and a succesful funding round (Series A) for $redactedM
Outcome:
+62%
Revenue Growth YoY
+51%
increase in Profit per Customer
25% Reduction
in New Customer CPAs
+19%
increase in ROAS YoY