The Situation:
Lomi is the revolutionary smart waste kitchen composter. Launched in 2021 it became the most successful crowdfunded environmental product the month we are onboarded as a partner.
From there, the E-Commerce store was opened and that’s where we came into the picture.
Lomi reached out to us to help them generate massive and efficient awareness, promote their new product launch, and profitably scale their business.
From there, the E-Commerce store was opened and that’s where we came into the picture.
Lomi reached out to us to help them generate massive and efficient awareness, promote their new product launch, and profitably scale their business.
The Solution:
We launched paid media solutions quickly after onboarding and that performed exceptionally well from the get-go.
Platforms included Meta, TikTok, Google and YouTube. Knowing that we needed awareness as education while creating an entirely new category (it is the World's First Smart Waste appliance), we turned to the platforms that could offer up not only full-funnel campaign types, but those with massive reach.
Instagram and YouTube were the preferred options. At one point, an Instagram Ad had over 25k comments and a YouTube video had over 20M views, attracting the attention of everday consumers, and even sparking DMs from celebrities like Kim Kardashian and Jenna Fischer.
YouTube videos followed our 7 Step Framework (you can see that here).
Throughout the partnership Lomi trusted us to create growth strategies for paid media across all platforms, pushing us to manage over $13M in monthly media spend ($3M on YouTube alone), and help evolve their branding and creative based on what we were seeing withing the advertising ecosystem.
As a small, dedicated team, we were able to convey what was working and why to their creative team to keep the top of funnel filled with iterations that told the brand story.
Ultimately this trust as a partner was there from day one because... the results spoke for themselves.
Very rarely does a new product, creating its own category, get this kind of traction within 2 years but with the right growth teams involved, it happened.
The growth story of Lomi will continue to be something we are incredibly proud and honored to have been a part of.
Platforms included Meta, TikTok, Google and YouTube. Knowing that we needed awareness as education while creating an entirely new category (it is the World's First Smart Waste appliance), we turned to the platforms that could offer up not only full-funnel campaign types, but those with massive reach.
Instagram and YouTube were the preferred options. At one point, an Instagram Ad had over 25k comments and a YouTube video had over 20M views, attracting the attention of everday consumers, and even sparking DMs from celebrities like Kim Kardashian and Jenna Fischer.
YouTube videos followed our 7 Step Framework (you can see that here).
Throughout the partnership Lomi trusted us to create growth strategies for paid media across all platforms, pushing us to manage over $13M in monthly media spend ($3M on YouTube alone), and help evolve their branding and creative based on what we were seeing withing the advertising ecosystem.
As a small, dedicated team, we were able to convey what was working and why to their creative team to keep the top of funnel filled with iterations that told the brand story.
Ultimately this trust as a partner was there from day one because... the results spoke for themselves.
Very rarely does a new product, creating its own category, get this kind of traction within 2 years but with the right growth teams involved, it happened.
The growth story of Lomi will continue to be something we are incredibly proud and honored to have been a part of.
Outcome:
200K+
New Customers
$125M
in Sales in just 2 Years
+86%
increase in traffic
36% Reduction
in overall CPA (compared to crowdfund CPAs)
+65%
increase in ROAS YoY
New Customers
$125M
in Sales in just 2 Years
+86%
increase in traffic
36% Reduction
in overall CPA (compared to crowdfund CPAs)
+65%
increase in ROAS YoY