Alright, DTC heroes, let’s get real.
Your brand’s leaving money on the table—yes, that shiny, potential cash—by skipping these foundational email and SMS flows.
Ready to plug the leaks?
Here are the top 7 flows your business needs to turn those window shoppers into lifelong fans!
1. Welcome Flow
This is your brand's handshake, the first "howdy!" to new subscribers. You want to dazzle them. The welcome flow is like your brand’s debutante ball, so make it count.
What to include:
- Brand intro: Share your origin story and mission.
- Exclusive offers: Tempt them with a special discount. Everyone loves a good deal.
- Product highlights: Flash those bestsellers. Make them say, “I need this in my life!”
2. Browse Abandonment Flow
They looked, they left, but it’s not over! The browse abandonment flow is your chance to whisper sweet reminders in their ear.
What to include:
- Personalized nudges: “Hey, you left this behind!”
- Reviews & testimonials: Show them why others are loving it.
- Limited-time offers: Create a sense of urgency. FOMO is real, people.
3. Add to Cart Flow
Cart abandoners are like those people who text you, “On my way!” but never show up. Time to send a reminder!
What to include:
- Reminders: A gentle tap on the shoulder about those forgotten items.
- Urgency triggers: “Only a few left!” works wonders.
- Customer support: Remove any last-minute doubts or questions.
4. Post-Purchase Nurture Flow
They bought something—yay! But don’t ghost them now. Keep the love alive with post-purchase nurturing.
What to include:
- Thank you notes: A little appreciation goes a long way.
- Usage tips: Show them how to use their new treasure.
- Upsell opportunities: “Did you know this pairs perfectly with...?”
5. Replenishment Flow
Consumables need refills. Don’t wait for your customers to run out; remind them before they do!
What to include:
- Timely nudges: “Time to stock up!”
- Easy reorder: Make it as simple as clicking a button.
- Subscription offers: “Never run out again! Subscribe now and save.”
6. Cross-Sell Flow
Your customers already love something from you—why not suggest a little something extra?
What to include:
- Personalized recommendations: “Since you loved X, you might like Y.”
- Bundling offers: “Get this with that and save!”
- Exclusive previews: Early bird access to new goodies.
7. Winback Flow
When customers go MIA, it’s time to send a search party. The winback flow is your “we miss you” card.
What to include:
- Special re-engagement deals: Sweeten the deal to lure them back.
- Feedback requests: Ask why they’ve gone silent and how you can woo them back.
- New arrivals: Showcase fresh products that might catch their eye.
By setting up these flows, you’re not just engaging customers—you’re building relationships, boosting sales, and making sure no dollar gets left behind.
Happy selling!
