We'll keep it super simple and of course... there's no gate keeping here! This is the exact framework that has allowed us to scale YouTube advertising spend to over $65M!
Hold Up. Seriously? Yes, seriously. We have some partners spedning over $3M per month using this exact framework.
Long-form video (2+ minutes) is the key here and this framework helps you get that length that holds attention.
We think every creator & brand hould have access to this. So here you go!
The framework is as follows:
- Pattern Interrupt
- Intro to Problem
- The Solution
- CTA
- Objection Busting
- Social Proof
- CTA (again!)
1. Pattern Interrupt:
- Start with a bang! Ask a hard-hitting question in the first 5 seconds with an on-screen callout. If you can't grab their attention now, you won't sell them or show them anything else.
2. Intro to Problem:
- Make them feel the problem deeply. Think of it as the villain in your story. Agitate it a bit, make it real and relevant to their lives. Make them think, "Wow, this could really mess things up for me."
3. The Solution:
- Enter your product, the hero of our story! Present it as the ultimate tool to defeat the villain. They're paying attention now. Don’t bombard them with facts yet; just show how your product is the emotional answer to their woes.
4. CTA:
- Be super clear: "Click the link below or on this video." Especially for those who might think, "I'll check this out later." If you don't tell them exactly what to do, they'll probably forget.
5. Objection Busting:
- Time to get logical. Address common objections and demonstrate the product in specific use cases. Make them think, "Oh, I never thought of using it that way!"
6. Social Proof:
- Dig through reviews and comments. Address the most common concerns and include a risk reversal: "If you don't love the product, return it for a full refund." This is where you nail logic, social proof, and risk reversal.
7. CTA (again!):
- You've covered the problem, offered a solution, and tackled objections. Now, ask them again to take action. End with a strong CTA to ensure they don’t just drift off to the next video.
There you go!
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